If you’re reading this, chances are you feel like you need more information. Welcome to the club. This week we followed a bunch of transportation players in search of more nuggets of knowledge. Retailers jumping on the ecommerce bandwagon are hoping to discover how to lose fewer deliveries, which is costing them tons of moolah. Concerned scientists are wondering whether the whizz-bang augmented reality making its way into your car might actually distract more than help. And Wall Street analysts are trying to figure out which competing transportation app has the best path to profitability—or if a path exists at all.
Plus: Look at this plane! It’s been a week; let’s get you caught up.
Stories you might have missed from WIRED this week
- Wall Street seems to be buying the strategic international chaos of Uber more than the focused approach of Lyft.
- Late and failed deliveries cost retailers a ton of money—nearly $18 per package. Better data might fix it.
- Thanks to a gigantic storm, a 747 made it across the Atlantic Ocean in record time.
- The little Maveric plane is super efficient. But it has a long road to production, and the skies.
- Welcome to the augmented-reality arms race happening inside your car.
PSA of the Week
We hope you’re enjoying a long weekend. We also hope you’re not off-roading in Death Valley National Park, like an inconsiderate butthead. The National Park Service released photos this week of more than 130 miles of unauthorized 4×4 tracks, which have damaged protected areas near some of the park’s most popular sites. There are plenty of places you can off-road! For free! Get outta the protected areas, people!
Stat of the Week: 100,000*
The number of “robotaxi” rides that self-driving vehicle developer Aptiv and ride-hailer Lyft have completed in Las Vegas, according to the companies. There’s a reason for that asterisk: All those vehicles had a human safety driver behind the wheel, and that driver always controlled the car in parking lots and around hotels. But Lyft and Aptiv say the experiment has helped them discover how people use and react to self-driving vehicles—information both companies may be able to use once the technology is ready to lose that pesky human.
News from elsewhere on the internet
In the Rearview
Essential stories from WIRED’s canon:
Last time an airplane broke a record for a cross-Atlantic flight, we broke down why jets are traveling the route faster than ever.
More Great WIRED Stories
social experiment by Livio Acerbo #greengroundit #wired https://www.wired.com/story/augmented-reality-drivers-seat-more-car-news