The case involving Chiara Ferragni, the Italian influencer, and Balocco, the confectionery company, has drawn significant attention due to allegations of unfair commercial practices. The Italian Antitrust Authority fined Ferragni’s companies, Fenice S.r.l. and TBS Crew S.r.l., along with Balocco, for misleading consumers in the sale of a ‘designer’ pandoro. The controversy centered around the implication that purchasing this special edition pandoro would contribute to a donation for the Regina Margherita pediatric hospital in Turin. However, it was revealed that Balocco had already made a donation of €50,000 months before the sales initiative, and no additional donations were linked to the pandoro sales.
Ferragni’s companies were fined €675,000 and €420,000 respectively, while Balocco faced a €420,000 fine. The Antitrust Authority criticized the practice for exploiting consumers’ charitable inclinations, especially those related to helping children with serious illnesses. The agency noted that the misleading information and higher pricing of the pandoro (€9 compared to the regular €3.70 price) contributed to the deception Sources:1,Ferragni to challenge ‘unjust’ Antitrust decision on pandoro – General News – Ansa.it oai_2,Chiara Ferragni fined more than one million euros for selling a product for false charitable purposes – The Limited Times oai_3,Chiara Ferragni fined more than one million euros for selling a product for false charitable purposes – The Limited Times.
In response, Ferragni has declared her intention to challenge what she considers an “unjust” decision. She expressed regret if her communication was misunderstood and reaffirmed her commitment to charitable work. She plans to appeal the decision in the competent legal forums. Balocco, the Italian cake maker, also disagreed with the fine, reserving the right to defend itself. The case highlights the complexities and responsibilities in promotional campaigns, especially when linked to charitable causes Sources: 4,Ferragni to challenge ‘unjust’ Antitrust decision on pandoro – General News – Ansa.it 5,Fashion entrepreneur Chiara Ferragni fined over €1 million over designer pandoro – Newsbook.
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