Delivery service startup Enjoy to go public via SPAC in a $1.6B deal Innovation

Delivery service startup Enjoy Technology Inc. is the latest company planning to go public via a merger with a special-purpose acquisition company in a $1.6 billion deal.

Enjoy, the brainchild of former Apple Inc. executive and Apple Store founder Ron Johnson, is planning to merge with Marquee Raine Acquisition Corp., a Nasdaq-listed SPAC that was trading at $9.98 as of the close of regular trading today. The terms of the deal were not available but Enjoy was valued at $900 million as of its last venture capital round in August 2019 according to Pitchbook.

Marquee Raine Acquisition raised $374 million in a December initial public offering, Bloomberg reported today.

Founded in 2014, Enjoy hand-delivers and configures electronic devices consumers purchase online. Home delivery has long been a trend, but where Enjoy differentiates itself is with employees setting devices up. The company’s representatives spend an hour to install devices and also provide advice to users on how to use what they’ve purchased. In the company’s own words, its “expert will help you unlock the magic of your new product.”

It’s an interesting middleman idea in an age where ordering things online and having those items delivered is now normal, slowly killing traditional retail stores along the way. Notable companies that Enjoy works with include Apple, AT&T Inc., BT Group Inc. and Rogers Communications Inc. The company operates in the U.S., U.K. and Canada.

Coming into its SPAC merger, Enjoy filled two executive roles in February, including hiring former Kellogg Chief Financial Officer Fareed Khan as its CFO and Jonathan Mariner, the former chief investment officer and CFO of Major League Baseball, as its chief administrative officer and people officer.

Enjoy has raised $230 million in venture capital funding per data from Crunchbase. Investors include L Catteron, G Squared, Kleiner Perkins, Highland Capital Partners, Oak Investment Partners and Andreessen Horowitz.

Photo: Enjoy

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