The Apple event is set to start today (September 15) at 10am PT / 1pm EST / 6pm BST (3am AEST on September 16 in Australia).
Leaks suggest this will just be an event for those products – and maybe a few other surprises – so there probably won’t be an iPhone 12 announcement later today, but Apple has yet to confirm that’s the case so it may still happen.
Below we’ll be talking you through the events of the day before it all kicks off at Apple HQ, and then we’ll be talking you through the launch as it happens, alongside our commentary on the announcements.
TechRadar’s Senior Entertainment Editor, Samuel Roberts, says, “‘With Apple TV Plus, a steady stream of new, high-profile originals have kept subscribers busy with content during a fairly tepid year for entertainment options. Bold moves like acquiring the Tom Hanks movie Greyhound, or bankrolling Martin Scorsese’s next movie Killers of the Flower Moon, show that Apple is serious about being a contender in entertainment.
“My expectation is that like the reveal of Foundation on Apple TV Plus earlier this year, you’ll catch a first look at another major series in the works, or see the announcement of another big acquisition. Something like that will make a splash alongside the reveal of Apple One.
“Apple TV Plus arguably still lacks an original show like The Mandalorian that’ll get the service attention from those outside of the company’s tech ecosystem – that’s what the service will need to truly take off.’
Instead the improvements are likely to be internal with some suggesting it may be getting a larger battery to ensure better sleep tracking as well as new fitness features as well.
“It’s a feature that’s become common on even inexpensive fitness trackers, and seems like a natural addition for a device that already has heart rate monitoring and an ECG.”
01:52 – Oh, and we almost forgot. There’s the rumor of Apple One launching later today. That’s a subscription service that has been rumored for a while now which will supposedly bundle Apple Music, Apple Arcade, Apple TV Plus, Apple News Plus and other software into one package and therefore one price.
Obviously, it’s early to be talking about the new products, so we’ll be talking you through the information that we know so far as well as any leaks or news that breaks throughout the day.
But first, the key details for today:
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