Cable giant Altice will become a wireless carrier with Sprint’s help

There was no mention of when Altice’s service will be available, and Sprint didn’t say how soon it would piggyback on Altice’s cables.

As with Comcast’s Verizon-based Xfinity Mobile, Altice isn’t likely hoping to become a major force in the American wireless industry. Rather, it’s a way of sweetening the pot for cable subscribers: you can get your internet, TV and cellphone service through one company (no doubt with a bundle discount). It shows how cellular is quickly becoming a must-have for companies that were once content to stick to landlines.

For Sprint, this deal is more urgent. Although its finances are improving, it’s still struggling to compete with T-Mobile and other big carriers — and network performance plays a role in that. If it can accelerate its coverage improvements, it may keep more customers and lure people frustrated with its competitors. This doesn’t mean that Sprint’s network will receive a dramatic speed boost, but you may see fewer overcrowded cell sites and coverage gaps.

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